The cooperation of several years between the Albanian Media Institute and the Audiovisual Media Authority will continue also in 2019, which marks the 20th anniversary of establishment of the regulatory authority for audiovisual media. Having in mind that th eBroadcasting Code of AMA pays special attention to children issues and considering that media literacy is a priority both for AMI and for AMA, the activities of the project that AMI is implementing in this project will focus precisely on this area. During this project AMI will first realize a monitoring on coverage and portrayal of children from electronic media. Second, it will organize an International Conference on the topic “Children and Media Literacy.” Third, a manual for journalists on the topic “Children and media” will be published. The aim of the project is the improvement of reporting of child issues from electronic media, on one hand, and the improvement of the level of media literacy, especially among children and youth, on the other hand.
The project is supported by Audiovisual Media Authority, AMA.